METHOD AND APPARATUS FOR TRANSMITTING/RECEIVING RICH MEDIA CONTENT

摘要

PURPOSE: A method and an apparatus for transmitting/receiving rich media contents are provided to configure and transmit the contents for which hierarchical structure is not completed and complete and drive the uncompleted contents. CONSTITUTION: A rich media contents configuring unit(310) encodes and generates contents including an uncompleted individual, and generates contents by including a requirement condition of a generator which is not completed. A rich media contents transmitting unit(340) transmits the encoded contents to a driver, and the driver designates one of an element, attribute and attribute value of an object which can be changed or generated when the contents including the uncompleted object are generated.