| 摘要 |
The invention provides a user-personalized service-provision method and apparatus within a broadcasting system, as well as a system therefor. The present invention involves the transmission, to a broadcast service (BCAST) distribution/coordination unit (BSDA), of a service generation request message comprising one or more purchase data fragments supplemented by contents to the maximum extent permissible and service elements to the maximum extent permissible by BCAST subscription manager (BSM). Here, the BSDA uses the purchase data fragments to generate a service guide, and transmits this to a mobile terminal. Accordingly, after the mobile terminal has confirmed the type of service of the service guide, it then makes a request to the BSM for personalized service subscription, a cipher key corresponding to the personalized service is received, and the personalized service is provided. |
