发明名称 Serving locally relevant advertisements
摘要 A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.
申请公布号 US7650431(B2) 申请公布日期 2010.01.19
申请号 US20060467771 申请日期 2006.08.28
申请人 MICROSOFT CORPORATION 发明人 WANG LEE;MA WEI-YING;WANG XIANFANG;XIE XING;LI YING
分类号 G06F15/16;G06F3/00 主分类号 G06F15/16
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