摘要 |
The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query. |
申请人 |
YAHOOL INC.;BRODER, ANDREI, Z.;GABRILOVICH, EVGENIY;JOSIFOVSKI, VANJA;METZLER, DONALD;RIEDEL, LANCE;CICCOLO, PETER |
发明人 |
BRODER, ANDREI, Z.;GABRILOVICH, EVGENIY;JOSIFOVSKI, VANJA;METZLER, DONALD;RIEDEL, LANCE;CICCOLO, PETER |