发明名称 |
ONLINE MEDIA EXCHANGE |
摘要 |
A data processing system (see Fig. 2) enabling a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization. |
申请公布号 |
CA2409995(C) |
申请公布日期 |
2010.01.12 |
申请号 |
CA20012409995 |
申请日期 |
2001.05.24 |
申请人 |
OVERTURE SERVICES, INC. |
发明人 |
ELIAHOU, UZI;PATEL, DORAB;KALTER, SCOTT D. |
分类号 |
G06F17/30;A61K39/02;A61K39/112;A61K48/00;C12N15/88;G06Q30/00;G06T1/00;G09F19/00 |
主分类号 |
G06F17/30 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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