METHOD AND SYSTEM FOR AUTOMATICALLY MANAGING BID BASE ON ADVERTISEMENT GROUP

摘要

PURPOSE: An automation bid management system based on an advertising group by using an advertising group according to a rank strategy is provided to efficiently manage advertisement by managing the bid advertisement through an advertisement group based on a search strategy. CONSTITUTION: An advertisement grouping unit(701) classifies advertisement as an advertisement group according to an order strategy. An exposure advertisement decision unit(702) decides the advertisement exposing to each of the rank section through the advertising group. An order section setting unit(705) establishes one or more rank section corresponding to the advertising group. A section operation unit performs the rank section.