摘要 |
A method of enhancing sales of a product sold in a bottle comprises placing a newspaper containing an issue date on a label and placing the label on a bottle. Subsequent issues of the newspaper are placed on subsequent series of copies of the label and bottle. The news summaries or newspaper is associated with a news cycle having a time period and the subsequent issues follow immediately after the earlier news cycles, just like an ordinary newspaper. Each issue of the newspaper is published by sending the bottle into the stream of commerce at or near the beginning of the news cycle to which the bottle/label pertains. The news summaries are readable by a consumer of the product even as the bottle is on the shelf or may be detachable from the label.
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