| 摘要 |
<p>Authentication as to whether a viewer actually watched a TV program is performed using an identifier such as an event ID of digital broadcasting, and a benefit such as TV mileage is provided to a viewer who watched the program. An identifier such as an event ID, which is assigned to a broadcast program is recorded in storage means of a verification management system in advance, and an identifier included in verification information received from a digital broadcasting receiver and the identifier recorded in the storage means are compared, whereby whether the viewer watched the program is authenticated. If the authentication succeeded, a benefit such as TV mileage is provided to the viewer.
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