| 摘要 |
The present invention relates to a system and method for including sponsorship or advertising content in mobile messages by appending a sponsored advertisement to a text or multimedia message sent from one mobile device to another. In one aspect, the content of the advertisement to be appended is selected based upon the content of the mobile message being sent, such as a particular keyword. Additionally, information on the message recipient can be used to select an appropriate message, including stored profile information on the message recipient and volatile information such as the recipient's current location or local time of day. The sponsorship content may be appended to the end of the message so it is easily visible to the recipient.
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