INTERVAL BASED AD INSERTION USED FOR THE DELIVERY OF VIDEO STREAMS
摘要
<p>The present principles provide a method and apparatus for performing time window based adaptive advertisement insertion into video on demand (VOD) programs. The method inserts advertisements dynamically according to the actual content viewing time, as opposed to the fixed advertisement insertion points in traditional ad insertion. The method minimizes the negative impact caused by inserted ads to viewers in interactive session, in which trick modes, such as fast forward and rewind are frequently used.</p>
申请公布号
WO2009157903(A1)
申请公布日期
2009.12.30
申请号
WO2008US08033
申请日期
2008.06.26
申请人
THOMSON LICENSING;DAI, JIWANG;KASHYAP, ASHWIN;LI, JUN