| 摘要 |
<p>The invention relates to a method for measuring the impact of an advertising message relating to a product or service and displayed on at least one display panel (1). According to the method of the invention, the identity of at least one person (4) passing near said display panel (1) in a given geographical zone (Z1) and for a given time period is retrieved by at least one wireless transmission of an identifier contained in at least one portable device (41, 42, 43) that can be carried by said person (4), and stored. For every stored identity, any of the identified person's actions included in a predefined list of actions connected with said product or service are retrieved, and an overall score representative of the impact of said message is then computed on the basis of predefined elementary scores associated with said connected actions.</p> |
