发明名称 PROVIDING RELEVANT SPONSORED LINKS BASED ON USER INTERFACE DATA
摘要 A method for providing sponsored advertising based on interaction of a user with a user interface, such as a web browser, can be provided. The method can include providing a plurality of search results based on parameters received from the user via an online search engine or an e-commerce web site. A search result may include a link to a web page. The method further includes detecting at least one search result displayed on a viewable area of the user interface. The method further includes matching the at least one search result with at least one sponsored ad, such as by matching the content of the at least one search result with the content of the at least one sponsored ad. The method further includes providing the at least one sponsored ad for display in the viewable area of the user interface.
申请公布号 US2009319522(A1) 申请公布日期 2009.12.24
申请号 US20080141167 申请日期 2008.06.18
申请人 INTERNATIONAL BUSINESS MACHINES CORPORATION 发明人 KARSTENS CHRISTOPHER K.
分类号 G06F7/06;G06F3/048 主分类号 G06F7/06
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