| 摘要 |
An apparatus and method for discriminating negative content. The apparatus includes a dictionary module storing values of probability of each word being exposed to the negative content, a calculating module extracting a predetermined keyword contained in any content to be analyzed, and calculating a grade of the extracted keyword using the dictionary module, and an analyzing module checking whether or not the calculated grade exceeds a predetermined grade, and determining the corresponding content to be the negative content if the calculated grade exceeds a predetermined grade. Thereby, it is determined whether or not any content has positive information suitable for an advertisement, and thereby the advertisement can be selectively inserted into the content having the positive information.
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