| 摘要 |
A technique for assessing the viability of several concepts for new/different products, services, or bundles of products and/or services, using discrete choice modeling, or a combination of discrete choice modeling and monadic concept testing. The core of the invention involves one or more of the following: a methodological technique for combining monadic and discrete choice data, a method for gathering monadic and discrete choice data at the same time during a single fielding, a method for gathering specific diagnostic information, a method for using discrete choice modeling to generate specific diagnostic information, a unique web-enabled interface that helps individuals make quick and accurate choices by displaying concepts at low and high resolution at the same time, a unique web-enabled interface that permits gathering choice data on multiple dimensions for each set of concepts shown, methodological innovations permitting hierarchical and/or Bayesian analysis of discrete choice data using data for multiple dimensions within the same model, and methods and apparatus for storing, organizing, and reporting input and output from this system.
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