发明名称 Method and System for Creating Dynamic Advertisements
摘要 A method and system for receiving an inputted request for information related to a financial instrument from a user with a first processor, where the request includes a financial instrument identifier. The request is processed to identify the financial instrument identifier. A plurality of data representative of a financial instrument associated with the financial instrument identifier is provided with at least one second processor. A dynamic advertisement is generated based on the received plurality of data. Preferably, the generated dynamic advertisement further includes a chart and text associated with the financial instrument. Preferably, the inputted request for information related to a financial instrument includes a Uniform Resource Locator ("URL") that includes a query string and the query string includes the financial instrument identifier. Preferably, the logic necessary to process the request for information related to a financial instrument is contained within the computer code that represents the advertisement. This generated dynamic advertisement can be a banner advertisement.
申请公布号 US2009299860(A1) 申请公布日期 2009.12.03
申请号 US20080129073 申请日期 2008.05.29
申请人 SCOTTRADE, INC. 发明人 YOUNT SAMUEL J.;DODSON KEVIN C.
分类号 G06Q30/00;G06F7/06;G06F17/30 主分类号 G06Q30/00
代理机构 代理人
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