| 摘要 |
FIELD: information technologies. ^ SUBSTANCE: modeling device comprises the following components: unit of plan budget approval; main table of clients, which contains properties and probability of rejection for each client; unit of condition approval, which approves condition for direct mailing; unit of delivered DM number; unit of plan approval, which approves planned number of clients, who should receive direct mails, table of product units costs; unit of expected cost calculation; unit of expected ROI calculation and unit of planning phase screen display, which provides a number of clients, which may receive direct mails, expected earned cost and expected ROI. ^ EFFECT: expansion of functional resources, due to analysis and assessment of individual marketing. ^ 7 cl, 22 dwg |
