ADVERTISING METHOD RELATED BROADCASTING PROGRAM FOR IPTV

摘要

PURPOSE: An advertising method linked to a broadcasting program of an IPTV is provided to transmit various advertisements linked to a broadcasting program in a linked contents area, thereby increasing advertisement effects. CONSTITUTION: An IPTV terminal outputs transmitted product or brand advertisement to a linked contents area(S402). When a buying request about a specific product exists from a remote controller of a subscriber, a buying request is transmitted to an SSB server(S410,S412). The SSB server performs a buying process in response to the buying request of the subscriber(S414). A buying truth or navigation information that the subscriber performs is stored in a database(S416).