| 摘要 |
A method of transactional advertising includes providing a transactional advertising platform for presenting offers to a user who is committed to complete an electronic transaction; selecting an offer to present based on at least two of the following associated with the transaction: a transaction amount, a payment type, a shipment address, and a shopping cart contents; and presenting the offer to the user based on a user level of commitment to complete the electronic transaction and based on the status of the transaction. The user level of commitment includes one of an indication of non-payment, an indication of payment, and an indication of indecision to pay. The transaction status includes one of needs incentive to transact, method of payment provided, payment approved, and payment complete.
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