METHOD AND ARRANGEMENT FOR SCHEDULING TRANSMISSION OF MESSAGES

摘要

The invention relates to a solution for scheduling transmission of messages, such as advertisement messages, targeted to one or more subscribers (111, 112) of a communication network (103). The transmission of the messages is scheduled at least partly on the basis of statistical characteristics of behaviour of the subscribers. The statistical characteristics of the behaviour of the subscribers are based at least partly on temporal history of activity of the subscribers in the communication network and are formed using appropriate statistical methods on the basis of observed activity of the subscribers. The statistical characteristics of behaviour of the subscribers can be used for reducing a number of messages that are targeted to subscribers not accessible via the communication network at a given time and/or for avoiding transmissions at times that are inappropriate or inconvenient from the viewpoint of a subscriber.