发明名称 CROSS-MEDIA INTERACTIVITY METRICS
摘要 Processes and systems for use in media and market research are provided. In certain embodiments, media usage activities relating to interactivity between two or more media are measured and correlated to produce a metric for rating the interactivity.
申请公布号 US2009292587(A1) 申请公布日期 2009.11.26
申请号 US20090425127 申请日期 2009.04.16
申请人 ARBITRON, INC. 发明人 FITZGERALD JOAN G.
分类号 G06Q10/00;G06Q30/00 主分类号 G06Q10/00
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