METHOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM FOR ASSISTING ADVERTISER IN ALLOTING BUDGET FOR SEARCH ADVERTISEMENT BY ACCOUNTING TREND ANALYSIS

摘要

PURPOSE: A method, system and a computer-readable recording medium for assisting an advertiser in budget allocation for search advertisement by accounting trend analysis are provided to enable an advertiser to allocate the budget for the search advertisement by using not only the payment information for executed search advertisement but also the trend analysis of the payment. CONSTITUTION: A payment information obtaining unit(210) obtains the payment information for the search advertisements for which payment is performed, and a payment information analysis unit(220) analyzes the trend of the payment information to generate anticipated payment information for the search advertisements of an advertiser. A communication unit(250) transmits at least one of the trend analysis result and anticipated payment information to a terminal of the advertiser.