SYSTEM AND METHOD FOR REAL-TIME MEDIA OBJECT-SPECIFIC COMMUNICATIONS
摘要
A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
申请公布号
WO2009091656(A3)
申请公布日期
2009.11.19
申请号
WO2009US30406
申请日期
2009.01.08
申请人
YAHOO! INC.;HIGGINS, CHRISTOPHER, WILLIAM;DAVIS, MARC;O'SULLIVAN, JOSEPH;MARTINEZ, RONALD
发明人
HIGGINS, CHRISTOPHER, WILLIAM;DAVIS, MARC;O'SULLIVAN, JOSEPH;MARTINEZ, RONALD