| 摘要 |
A method, apparatus and computer program product are provided for managing advertising on a website or the like. In this regard, one or more advertisement items may be provided that may be used on a website. A selection from the one or more advertisement items may be made, indicating the intent to include advertising content associated with the selection on a website. In this regard, a link associated with the selected advertisement item may be provided for inclusion on the website. A request for the advertising content may also be received via the link when, for example, a user navigates to the website, and the advertising content associated with the selected advertisement item may be provided in response to the request.
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