摘要 |
PURPOSE: An apparatus and a method for advertising using search keywords are provided to prevent leakage of personal information by storing the inputted keywords from a user terminal in a user terminal. CONSTITUTION: A user terminal(100) includes the followings. An application unit(110) analyzes and extracts the search keyword inputted through a user terminal. An advertisement server unit(120) stores the search keyword. The advertisement server unit requests the advertisement related to the search keyword to the advertisement database. The advertisement server unit stores the search keyword related advertisement offered from the advertisement database. |