METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING KEYWORDS OF OBJECTS IN MOVING PICTURE

摘要

PURPOSE: A method and system for providing advertisement using a keyword of a moving picture object is provided to offer opportunity to advertise a product by providing the keyword related to the object in the moving picture to advertisers. CONSTITUTION: An object information file storing part(120) stores files which include the frame information of the object appearance and location information of the object in the frame. A keyword advertisement control server(110) sends the object information file of the moving picture to a moving picture providing server(600.1-600.N). When the request for providing the advertisement related to the object is received from a viewer's terminal(30.1-30.N), the keyword advertisement control server the keyword mapped to the object to the keyword advertisement server(400).