| 摘要 |
A method and system for displaying advertisement listings in a sponsored search environment is provided. The method and system may include receiving at a server located within a network location a search term corresponding to a search request by a searcher via a user terminal, selecting at least one multimedia advertisement associated with the search term, generating a search result including links to websites associated with the search term and information corresponding to the selected at least one multimedia advertisement, and communicating the search result to the searcher via the user terminal. The multimedia advertisements may be selected based on the geographic location of the searcher. The multimedia advertisements may include rich graphical information, audio, and/or video information. The information may be embedded in the search result or a link to the information may be provided within the search result. The link may refer to first server or a different server at a different network location.
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