METHOD FOR TOTALING ADVERTISEMENT RATING AND ADVERTISEMENT SYSTEM USING THE METHOD

摘要

PURPOSE: A method for totaling advertisement rating and an advertisement system using the method are provided to exactly total rating according to advertisement exposure in consideration of service characteristics of a display advertisement. CONSTITUTION: When a user requests access to a web site, a web page in which various contents including an advertisement are interposed is provided. Display size information of a user terminal displaying the web page is sensed(S101). Log information is recorded according to whether an advertisement interposed in the web page is exposed by using the display size information of the user terminal(S102). Rating per the advertisement interposed in the web page is calculated through the recorded log information(S103).