发明名称 |
PAYMENT PORTFOLIO OPTIMIZATION |
摘要 |
A method and system of payment portfolio optimization that retrieves a plurality of consumer segments of a consumer portfolio from a diagnostics module where the consumer segments have potentially profitable opportunities. The method and system also develop a propensity model on a computer based on at least one performance metric, determine a likelihood from the propensity model that consumers in each of the plurality of consumer segments will perform favorably. The method and system also selects a set of consumer segments from the plurality of consumer segments based on the determined likelihood and designs a plurality of marketing treatments for the selected set of consumer segments.
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申请公布号 |
US2009271327(A1) |
申请公布日期 |
2009.10.29 |
申请号 |
US20080108354 |
申请日期 |
2008.04.23 |
申请人 |
LAL RAGHAV;RENTALA CINDY Y |
发明人 |
LAL RAGHAV;RENTALA CINDY Y. |
分类号 |
G06Q40/00 |
主分类号 |
G06Q40/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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