Policy driven customer advertising

摘要

A system and methodology for providing policy driven, user requested advertising is disclosed. Networked users may be provided with selected advertisements to a targeted network access device during a specified broadcast event based on user preferences. The system includes a computing device coupled to at least one communications network and adapted for: receiving user preferences comprising desired advertising content, and specified network access device information for receiving and displaying the advertising thereon. The user preferences are stored in a database and matched to the user preferences with advertising content by at least one advertiser during the specified broadcast event. The advertisements that meet the user preferences are thereafter communicated over at least one communications network to at least one network access device specified in the user selected preferences.