| 摘要 |
A system and method for measuring user response to a stimulus, such as an advertisement, includes displaying the stimulus to the user, displaying a color bar to the user, and receiving a selection of a color from the color bar made by the user in response to the stimulus. The color bar may include a plurality of colors of various intensities and tones. Based on the color selected by the user, an emotional response metric to the stimulus may be determined. The emotional response metric may include, for example, the percentage of users selecting intense colors in response to the stimulus, the percentage of users selecting a particular tone of colors in response to the stimulus, and/or the percentage of users selecting a particular color in response to the stimulus.
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