发明名称 System and method for providing advertisements from multiple ad servers using a failover mechanism
摘要 <p>A system and method for providing ad content may include a processor configured to, for rendering ad content during a rendering of a user-requested content: receive from a first provider a first link to a second provider; access the second provider via the first link; in response, obtain a program component from the second provider, the program component, when loaded, configured to access the second provider to obtain a portion of the ad content; and subsequently receive a second link from the first provider, and/or use a second link provided by the first provided, for obtaining additional ad content. The processor may receive a failover link together with the first link for use in case of a failure which may occur during an attempt to obtain ad content from the second provider. The failover link may link back to the first provider.</p>
申请公布号 EP2112597(A2) 申请公布日期 2009.10.28
申请号 EP20090159934 申请日期 2009.04.14
申请人 TREMOR MEDIA INC. 发明人 PARRA, CHARLES;CHENARD, JESSE RAY
分类号 G06F11/00;G06F11/20;G06Q30/00 主分类号 G06F11/00
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