| 摘要 |
<P>PROBLEM TO BE SOLVED: To increase advertisement profits by optimizing the frequencies at which a plurality of advertisements assigned to a particular site are distributed. <P>SOLUTION: An advertisement distribution server 20 has stored therein an advertisement distribution program 21, an advertisement registration database 22, and an advertisement tallying database 23. The advertisement distribution program 21 includes an advertisement tallying module 21a for tallying the number of times that the plurality of advertisements distributed to the particular site are displayed, sales, etc., and recording the results in the advertisement tallying database 23, an optimization weight calculation module 21b for calculating an optimization weight that gets higher the greater the sales of an advertisement are, an initialization weight calculation module 21c for calculating an initialization weight that gets higher the newer an advertisement is, and an advertisement distribution module 21d which distributes, in a predetermined ratio, advertisements whose frequencies of distribution are determined by the optimization weight and advertisements whose frequencies of distribution are determined by the initialization weight. <P>COPYRIGHT: (C)2010,JPO&INPIT |
