ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING CONTEXT ADVERTISEMENT

摘要

PURPOSE: An advertisement method and system for displaying context advertisement are provided to increase the profits of advertisers by adopting dynamic extension and navigation exposing system. CONSTITUTION: An advertisement method for displaying context advertisement comprises the steps of: maintaining context advertisement database including context advertisement information(S201); keeping user input keyword database including a query set of a keyword(S202); and finding and exposing context advertisement information linked with a query set from a context advertisement database when a user accesses the contents pages that are not matched with advertisement keywords or a text does not exist(S204).