UBIQUITOUS INTENT-BASED CUSTOMER INCENTIVE SCHEME

摘要

System(s) and method(s) provided to compensate an agent in exchange for agent's intent in transacting with a service platform. Compensation can be effected in online/offline domains; intent can be conveyed online or offline. Compensation is funded through advertisement spending; advertisement impressions facilitate compensation delivery. The service platform that compensated the agent extracts intent through explicit/implicit expressions which can be collected online or offline. Offline expressions can be delivered through wearable indicia. Compensation can be delivered wirelessly offline or online to device operated by the agent. Agent and agent's device(s) registration afford service platform to deliver adaptive compensation customized to the agent, and advertisement(s) with format and content optimized for the agent's device. To drive agent's commercial transactions, offline location services and online location information facilitate delivery of advertisement and associated compensation based in part on agent's intent and location.