| 摘要 |
Advertisements targeted to social groups that establish program popularity is described. In embodiment(s), display durations can be enumerated for each program that is rendered for viewing at media devices associated with each member of a social group. A popularity factor for each of the programs can be established based on enumerated display durations of each of the programs, and popular programs can be determined for the members of the social group based on the popularity factors. Advertisements can then be targeted to the members of the social group based on the popular programs.
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