| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement broadcast transmission and reception system in which suitable advertisement charges are set by CMs even when selectively displaying only a CM that a viewer desires among a plurality of multiplexed and broadcast CMs. <P>SOLUTION: The advertisement broadcast transmission and reception system includes: a broadcast receiver which selectively displays an image based upon one advertisement data piece among a plurality of advertisement data pieces multiplexed and broadcast, and generates and transmits one advertisement view data each time image display based upon one advertisement data piece ends; and an advertisement view number tabulating device which increases a view total corresponding to the advertisement data piece by one according to the advertisement view data to generate advertisement view number total data by the advertisement data pieces, and transmits the advertisement view number total data at an advertisement view number total data request. Consequently, suitable advertisement charges following up actual view numbers can be set by advertisements. <P>COPYRIGHT: (C)2010,JPO&INPIT |
