| 摘要 |
A system and method which may allow advertisers to target advertisements on passersby and use advertising costs more effectively. An information acquiring device in or close to an electronic display device may receive identity information of a passerby from his/her wireless communication device, such as a telecommunication device. The identity information may include the passerby's phone number or name, the wireless telecommunication device's IP address, or cookie files. The information acquiring device may use the received identity information to obtain detailed information about the passerby which may indicate what the passerby might be interested in. The detailed information may include browsing history information or demographic information. The detailed information may then be forwarded to an advertisement server which may select an advertisement targeted at the passerby according to the detailed information, and have the selected advertisement shown on the electronic display device.
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