SYSTEMS AND METHODS FOR SYNCHRONIZING TIME-SHIFTED MEDIA CONTENT AND RELATED COMMUNICATIONS

摘要

A method for assigning attributes to media content. A media content is first displayed on a television, computer, or other display. A communication created by a user while viewing the media content is then received. The communication is then analyzed, and at least a portion of the communication is linked to a portion of the media content. The communication is also analyzed to identify relevant keywords which are then saved as attributes of the media content. The assigned word or phrase can be used to recommend the media content to other viewers or to find the media content in response to a search function. A method for synchronizing communications with time-shifted media content is also disclosed. A media content such as a television program is displayed during a time period other than its original broadcast time. Communications created by users while watching the media content are then received. The received communications are time-stamped so they can be synchronized with the run-time of the media content. The communications may be analyzed to select and display targeted advertising.