| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a brand search cost determination method and a system thereof. <P>SOLUTION: The brand search cost determination method includes a step of reflecting a brand search on a determined area, a step of calculating display advertisement sales of the brand search, a step (S630) of calculating a loss of search advertisement sales of the brand search, and a step (S640) of determining a brand retrieval cost by adding the loss of the search advertisement sales to the display advertisement sales. <P>COPYRIGHT: (C)2009,JPO&INPIT |
