A SYSTEM AND METHOD OF USING REWRITABLE PAPER FOR DISPLAYING PRODUCT INFORMATION ON PRODUCT DISPLAYS

摘要

The invention provides systems, methods, and computer program products for the display of product information in or about a store. In particular, systems and methods are provided that use information from an in-store communication network to display product information on a rewritable paper at designated points within or about a store including product displays. A system and method for communicating through the in-store communication network printing and erasing instructions from a system controller to a printer located on a product display for printing and erasing the product information on the rewritable paper positioned about a display surface of the product display.