| 摘要 |
A video production apparatus (100), a content server (200) and a video reproduction apparatus (300), are provided. The system (1) allows interaction to take place while a video continues to play. Rather than interrupt the video during playback to activate any content included in the video, the system defers the activation of the content. This is achieved by creating a list of all the products or services that the user has expressed an interest in, and by displaying the list at the end of the video or when the user chooses to view the list. From the list, the user is able to activate the content via an action, such as by following a URL to a purchasing website.
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