发明名称 |
METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH CONSUMER REFERRAL |
摘要 |
<p>A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.</p> |
申请公布号 |
WO2009111167(A2) |
申请公布日期 |
2009.09.11 |
申请号 |
WO2009US34445 |
申请日期 |
2009.02.19 |
申请人 |
YAHOO! INC.;HIGGINS, CHRISTOPHER, WILLIAM;DAVIS, MARC;O'SULLIVAN, JOSEPH |
发明人 |
HIGGINS, CHRISTOPHER, WILLIAM;DAVIS, MARC;O'SULLIVAN, JOSEPH |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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