摘要 |
A computer-based method of scheduling creative assets for targeted distribution of a plurality of campaigns to a plurality of communications devices. The method includes receiving, at the database, an age code, a gender code, and a postal code corresponding to a user of each of the plurality of communications devices. The method also includes receiving, at the database, a campaign attribute for a plurality of campaigns, querying a targeting engine to obtain a number of impressions that satisfy the campaign attribute for each of the plurality of campaigns, receiving, at the database, a creative asset for each of the plurality of campaigns. The method also includes receiving, at the database, a business rule or a constraint for each of the plurality of campaigns, and creating a schedule for the plurality of campaigns based on the user profile data, the campaign attributes, the business rules or the constraints.
|