发明名称 |
System and method for managing interactive programming and advertisements in interactive broadcast systems |
摘要 |
A system and method for managing interactive program and commercial content includes an interactive enabling device which is coupled for receiving a broadcast stream containing interactive program triggers and interactive commercial triggers for retrieving the interactive program and commercial content. At least one interactive content server is coupled to the interactive enabling device for communicating with an interactive control application in the interactive enabling device. The interactive enabling device executes the interactive control application to manage the retrieval of the interactive program and commercial content from the at least one interactive content server in response to the interactive program and commercial triggers. In addition, the interactive control application includes a gatekeeper function for selectively retrieving interactive program and commercial content in response to recognized interactive program and commercial triggers.
|
申请公布号 |
US7584491(B2) |
申请公布日期 |
2009.09.01 |
申请号 |
US20010843589 |
申请日期 |
2001.04.25 |
申请人 |
SONY CORPORATION;SONY PICTURES ENTERTAINMENT INC. |
发明人 |
BRUCKNER JOHN ANTHONY;ALLIBHOY NIZAR |
分类号 |
H04N7/16;H04N7/173 |
主分类号 |
H04N7/16 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|