GENERATING HOT SPOTS CONTAINING TARGETED ADVERTISEMENTS IN TELEVISION DISPLAYS

摘要

Hot spot data identifying the location of hot spots in image frames and access addresses of vendor systems associated with each hot spot may be sent with television signals. Each hot spot may contain an image portion displaying an advertisement of an advertiser. The image portion may be replaced by another image portion according to a viewer profile, with the replacing image portion being the targeted advertisement. Access addresses of vendor systems associated with the replacing image portion also replace any access addresses associated with the replaced image portion. Replacement may be performed by broadcasters or at a viewer end.