GRAPHICAL/RICH MEDIA ADS IN SEARCH RESULTS

摘要

A method and system for mixing rich media content with textual listing on a webpage includes receiving a plurality of advertisement parameters associated with an advertisement from an advertiser. The advertisement parameters define the advertisement and are used for booking the advertisement. Additional media content associated with the advertisement is obtained from the advertiser. The additional media content includes rich media content. A dynamic content window is defined for rendering the additional media content. A graphical icon is provided for the advertisement to indicate that additional media content is available for the advertisement. The graphical icon is activated through a control or is activated by default. The graphical icon is associated with the dynamic content to provide access to the additional media content on the webpage in response to detecting a user action at the graphical icon.