发明名称 PERSISTENT CROSS PLATFORM COLLECTION OF AUDIENCE DATA
摘要 Previous attempts to measure content and/or advertising consumption treat each category as a unique silo of information. A method, system, and method of doing business generate a profile by obtaining at least a first and second data measurement from a user impression of a linear source of content and a user impression of a time-shifted source of content and/or a user impression of an interactive source of content, and associating the measurements with a user ID to generate a profile.
申请公布号 US2009204615(A1) 申请公布日期 2009.08.13
申请号 US20080027698 申请日期 2008.02.07
申请人 发明人 SAMAME EDUARDO G.;KRETH WILLIAM ERIC;MURPHY FORREST M.
分类号 G06F17/30 主分类号 G06F17/30
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