A vehicle seal assembly incorporates an integrated attachment feature to secure a flexible seal to closely spaced inner and outer body panels joined along a flange region. First and second spaced openings are aligned in a direction extending from the flange region. The seal assembly includes a generally planar portion having a finger secured at one end and extending outwardly in a generally parallel direction to the planar portion. The finger extends through the first opening and directs the seal assembly as the seal assembly is advanced toward the second opening where a retaining member snap fits therethrough for retaining the weatherstrip to the body panel.
