SYSTEM AND PROCESS FOR IDENTIFIYING USERS FOR WHICH NON-COMPETITIVE ADVERTISEMENTS IS RELEVANT

摘要

A process for identifying a subset of users for which a non-competitive advertisement is relevant includes the steps of generating a plurality of user models including user-specific data, identifying a subset of the plurality of user models by applying an advertisement- specific selection model to identify users for which a specific advertisement is relevant and applying a non-competitive rule set to the identified user models to identify which user models are associated with one or more non-competitive originating retailers. An arrangement for the same includes memory for storing user-specific data and a controller that generates user models using the user-specific data, identifies a subset of the user models by applying an advertisement-specific selection model to the user models to identify users for which the specific advertisement is relevant and applies a non-competitive rule set to the identified subset of user models to identify which user models are associated with one or more non-competitive originating retailers.