| 摘要 |
An advertisement-in-advertisement method between mutually matching/complementary services using offline media and packages is provided to introduce a new type of an advertising technique to an existing offline media advertising market and a package industry, thereby activating related industries. Advertisers distinguish products and services produced by the advertisers into mutually matching or complementary ones, through advertisement agencies or direct cooperation among the advertisers(1). A main advertiser and sub advertisers are determined, and offline media and packages are used for advertisements. The sub advertisers' advertisements are inserted into an advertisement of the main advertiser, so that synergy effect is created. Through the synergy effect, sales of the advertisements of the main and sub advertisers are increased. |
